A London-based behavioral research and strategic communication company assisted President Rodrigo Duterte’s victory in the May 2016 national elections, according to SCMP report. Strategic Communications Laboratories or SCL Group, the parent company of Cambridge Analytica, helped portray Duterte as a “strong, no-nonsense man of action” on social media, according to a report from South China Morning Post. The London-based company has removed the content but SCMP posted an archived version of the report. “SCL used the cross-cutting issue of crime to rebrand the client as a strong, no-nonsense man of action, who would appeal to the true values of the voters,” it added. The web content, however, did not identify Duterte as its Philippine client but the brief pointed to the former Davao City mayor. Late last year, Facebook faced criticism for sending out teams to train politicians around the world, including Duterte, on how to use the platform as a campaign tool. Malacañang, however, has shrugged off reports linking Facebook to Duterte’s presidential campaign. “All candidates did so, unfortunately for his detractors, President Duterte appeared to have been the best candidate who utilized Facebook the most,” Roque said.